Website Operations Specialist

Core Purpose of the Role:

• Create well-designed and tested code using best practices for web development, including for responsive design and mobile display
• Create websites and interfaces using standard HTML/CSS practices, and incorporate data from back-end databases and services
• Create and maintain workflows for teams, providing visibility and ensuring balance
• Develop or validate testing schedules that address all browsers and devices, ensuring web content can be accessed on any computer
• Maintain up-to-date knowledge of industry trends and technologies

Role Accountabilities

Website Strategy & Planning

• • Develop and implement the website strategy aligned with Syngene International’s marketing and business objectives.
  • Collaborate with the marketing team to ensure the website supports campaigns, lead generation, and brand positioning.

Website Maintenance & Updates

• • Proven experience as a Drupal Developer including a portfolio of Drupal-based projects.
  • Proficiency in PHP and strong knowledge of Drupal's architecture and APIs.
  • Knowledge of Drupal security best practices and website performance optimization.
  • Manage and customize website layouts, templates, and visual components using HTML, CSS, JavaScript, and PHP.
  • Implement clean, responsive designs based on wireframes and mock-ups provided by the design team/agency.
  • Ensure cross-browser compatibility, mobile responsiveness, and alignment with brand standards.
  • Maintain site health, manage updates to themes and plugins, and monitor performance issues.
  • Ensure the website is always up to date with the latest information.
  • Manage publishing schedules and coordinate with content creators and designers.

User Experience (UX) & Design Coordination

• • Work with design team to enhance website usability and aesthetics.
  • Monitor user feedback and analytics to improve navigation, layout, and content engagement.
  • Ensure website is responsive and optimized across devices and browsers.

Technical Management & Optimization

• • Liaise with IT and web development teams for website functionality, security, and technical improvements.
  • Monitor website performance, page load times, uptime, and troubleshoot any issues.
  • Implement SEO best practices to increase organic traffic and search rankings.
  • Manage integrations with CRM, marketing automation tools, and analytics platforms.

Content Management

• • Manage the CMS (Content Management System) effectively to update and maintain the website.
  • Ensure content accuracy, consistency, and adherence to brand guidelines.
  • Coordinate with marketing, PR, and other departments for content inputs.

Analytics & Reporting

• • Track and analyze website traffic, user behavior, and conversion metrics using tools like Google Analytics.
  • Prepare regular reports for the marketing team and senior management.
  • Use data insights to recommend improvements and support marketing strategies.

Compliance & Security

• • Ensure the website complies with relevant legal, regulatory, and accessibility standards (e.g., GDPR, ADA).
  • Monitor website security and coordinate with IT on backups, patches, and vulnerability management.

Vendor & Stakeholder Management

• • Manage relationships with external vendors such as web hosting providers, SEO consultants, and design agencies.
  • Act as a liaison between marketing, IT, and external partners.

Continuous Improvement & Innovation

• • Stay updated on digital marketing and website trends, technologies, and tools.
  • Recommend and implement innovative website features and tools to enhance marketing effectiveness.

Required Skills & Experience

• Minimum 5 years of experience in web developer.
• Bachelor’s degree in computer science, IT, or a related field.
• Proficiency with content management systems, including WordPress and Drupal
• Proficiency in PHP, HTML, CSS, and JavaScript.
• Familiarity with front-end technologies and responsive design.

Skills and Capabilities

• Expertise in MS Office tools – advanced MS Excel; MS Power point; MS Access; Analytic Tools
• Familiarity with content adaptation tools and creative testing methodologies.
• Proven success in project coordination
• Experience in implementing web development workflows and operations using a variety of tools, including GitHub
• Agency background will be added advantage.