JOB DESCRIPTION

Job Title: Manager - Brand and Content Marketing 

Job Location: Bengaluru Department: Marketing

About Syngene: Syngene (www.syngeneintl.com) is an innovation-led contract research, development and manufacturing organization offering integrated scientific services from early discovery to commercial supply.

At Syngene, safety is at the heart of everything we do personally and professionally. Syngene has placed safety at par with business performance with shared responsibility and accountability, including following safety guidelines, procedures and SOPs, in letter and spirit

Mandatory expectation for all roles as per Syngene safety guidelines

• Overall adherence to safe practices and procedures of oneself and the teams aligned.
• Contributing to development of procedures, practices and systems that ensures safe operations and compliance to company’s integrity & quality standards.
• Driving a corporate culture that promotes environment, health, and safety (EHS) mindset and operational discipline at the workplace at all times.
• Ensuring safety of self, teams and lab/plant by adhering to safety protocols and following environment, health, and safety (EHS) requirements at all times in the workplace.
• Ensure all assigned mandatory trainings related to data integrity, health, and safety measures are completed on time by all members of the team including self
• Compliance to Syngene’ s quality standards at all times
• Hold self and their teams accountable for the achievement of safety goals
• Govern and Review safety metrics from time to time

Core Purpose of the Role :

The Manager – Content Strategy & Operations will play a dual role of strategic content leadership and operational excellence. This role exists to (1) design and execute a content strategy that elevates the company’s brand and thought leadership and (2) establish and manage a content operations framework that ensures efficiency, scalability, and consistency across corporate and business unit (BU) marketing.

Role Accountabilities

A. Content Strategy & Thought Leadership
• Partner with the Head of Brand & Content to define annual content themes and narratives aligned with business priorities.
• Drive the development of flagship thought leadership assets (industry reports, executive POVs, whitepapers, and strategic campaigns).
• Ensure that all content articulates the “so what” — delivering measurable business impact and value to customers.

B. Content Operations & Governance
• Build and maintain a content calendar that integrates corporate and BU marketing requirements.
• Design and manage the content workflow from intake → approval → production → distribution.
• Standardize content development with templates, playbooks, and editorial guidelines.
• Ensure on-time delivery and enforce accountability for all stakeholders in the process.

C. Content Development & Production
• Oversee production of blogs, case studies, presentations, social posts, videos, and campaign assets.
• Partner with writers, designers, and BU teams to produce high-quality, on-brand content.
• Repurpose content effectively to maximize reach and ROI.

D. Collaboration & Stakeholder Management
• Act as the bridge between corporate marketing and BU marketing teams.
• Provide BU marketers with content frameworks, messaging guidance, and enablement assets.
• Collaborate with PR/Corp Comm and digital teams for amplification and distribution.

E. Measurement & Optimization
• Track content effectiveness metrics (reach, engagement, lead contribution).
• Monitor and report on content velocity metrics (time to publish, output vs. plan).
• Use insights to continuously improve strategy and execution.

Leadership Capabilities

-Partners with customer

• Provides clarity and focus
• Drives performance against outcomes
• Drives accountability
• Works collaboratively
• Develops self and others

Syngene Values

All employees will consistently demonstrate alignment with our core values

• • Excellence
  • Integrity
  • Professionalism

Accountabilities as a Syngene Leader (only for Leadership Hires)

• Champion effective Environment, Occupational Health, Safety and Sustainability (EHSS) practices for the company and oversee compliance with those practices within Biologics business. Play an active leadership role in monitoring and verifying safety performance through Gemba walks and other safety-led activities.